Pepe Jeans London was founded in 1973 in the Portobello Road area of ​​London, which at the time was considered the fashion capital of Europe. It was there that the target audience of the new brand was concentrated — young people who do not recognize stereotypes and express freedom of thought in their images. In the early years of its existence, the company produced denim clothing, and in the 1980s, the brand’s range expanded significantly: Pepe Jeans London launched the production of knitwear, shoes and bags, becoming a full-fledged total look brand.

The indisputable «trick» of Pepe Jeans London is the successful cooperation with representatives of show business. Over the years, Dua Lipa, Kate Moss, Cristiano Ronaldo, Letizia Casta, Jason Presley, Cara Delevingne and many other stars took part in the brand’s advertising campaign.

This year, British denim pioneer Pepe Jeans London made its commitment to sustainability by launching an ad campaign in creative tandem with Brooklyn Beckham, son of David and Victoria Beckham. The British celebrity photographer took part in the spring-summer 2021 campaign, where the main idea was the theme of ecology and the rational use of water resources. In the fall-winter 2021/22 season, Brooklyn Beckham appeared in the Pepe Jeans London advertising campaign already with his fiancee Nicola Peltz.


Pepe Jeans London Shoe Collection Fall-Winter 2021/22

Retro inspiration and fusion with the current trends of the season, as well as the use of high-tech materials, are some of the features that make the Pepe Jeans London Fall-Winter 2021/22 shoe collection stand out.

The main must-have of this season is massive chelsea on the platform, which actually fit into the images with dresses, business suits and practical jeans.


Chelsea experienced a resurgence in popularity in the first half of the sixties, becoming an integral attribute in the clothes of a generation of young rebels. Now they have returned to the peak of the fashion wave in a more brutal and daring manifestation. Now a massive platform and a tractor sole are the two main components by which you can determine the most trendy pair of the season.

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It is difficult to imagine shoes that are both ideal for walking around the city in bad weather and for appearing at a social event. Designers and fashion trendsetters offer us to wear brutal Chelsea boots on a massive platform; they have become the most stylish escape from autumn rains and slush. Such shoes are not afraid of any weather surprises or complex combinations: Chelsea, without exaggeration, go with everything.


The new model of trendy sneakers, inspired by the iconic silhouette of the Palladium boots, has found its continuation in Pepe Jeans. The upper is made of natural suede, and the trendy outsole with a stable tread is made of natural rubber. The model can be worn until light frosts. Sneakers are versatile in design and will be a great addition to any wardrobe as an accent in a daily look.

Do you love Pepe Jeans London as much as we do? Now is the time to get acquainted and join the ranks of his fans.
Pepe Jeans London weeks have started at SOHO on October 8, and you can purchase shoes from the brand’s new collection with a 30% discount.